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Naturium leads the pack in the body care category while mushroom blonde hair trends on TikTok.
April 2, 2023
By: Lianna Albrizio
Associate Editor
If there was one good thing for the beauty business that arose from the Covid-19 pandemic it was the uptick in skin and body care regimens among consumers. Three years in, brands are jumping on the body care bandwagon. While the body care market is a rough one to break into, market research firm Spate has been keeping a watchful eye on the rise of such brands in the US. Currently, Naturium is leading the pack with a year-over-year (YoY) growth of +504.9%. Based on search be...
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